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Building and Applying an SMB-Friendly Incident Response Plan
By
Christopher Skinner, Access Point Manager of Incident Response
Cybersecurity isn’t just a corporate giant’s concern. Small and medium-sized businesses (SMBs) frequently land in the crosshairs of cybercriminals, often because they lack the resources to put robust defenses in place. Here’s a quick look at how you can begin preparing a flexible, cost-conscious Incident Response Plan (IRP) to help your business limit damage and recover more quickly from the most common cyber threats.
Scenario of an Attack
Picture a mid-sized logistics company—“ABC Company”—where an employee unwittingly inputs login credentials into what turns out to be a fake email. Cybercriminals seize the foothold, launching a ransomware attack that locks up critical files and threatens to leak stolen data. Operations are down for a week, and the company faces financial losses, reputational damage, regulatory fines and a lawsuit. This scenario has become all too common in real life. An attack like this one can spiral out of control when there’s no formal plan in place to thwart it.
Why SMBs Need an Incident Response Plan
Though exact figures vary, a widely held and commonly cited statistic1 is that 40% to 45% of all cyberattacks target SMBs. This means that SMBs face almost as many attacks as large enterprises. That’s why it is so important that SMBs––despite having fewer resources and smaller security teams––employ the same fundamental cybersecurity measures as bigger organizations, including putting an incident response plan in place.
Imagine getting caught in an onslaught of phishing attacks, ransomware, insider threats—and trying to quiet the chaos with nothing more than a hastily assembled contingency plan. For SMEs, an IRP can be a lifeline, valued to . . .
Minimize Downtime: Every second of disruption cuts into revenue and productivity.
Control Costs: Early detection and containment keep recovery expenses from ballooning.
Safeguard Reputation: Show customers and partners you take data protection seriously.
Fulfill Regulatory Requirements: Proper planning helps avoid hefty fines and legal complications.
Empower Your Team: Employees with a clear protocol can act swiftly and confidently when an incident strikes.
Core Steps for an SMB-Friendly IRP
Building an IRP doesn’t have to be overly complex or budget-breaking—especially for small and medium-sized businesses that are juggling limited resources. By distilling your approach into a clear, systematic framework, you can ensure every team member knows exactly what to do from the moment an alert is triggered. Below are the five core steps that will position even the leanest IT teams to detect, contain, and recover from cyber incidents with confidence.
Define Roles & Responsibilities: Even a small team benefits from clear leadership. Identify who will coordinate the response, handle IT tasks, and manage external communication.
Set Up Detection Tools: Implement cost-effective antivirus software, email filtering, and possibly an intrusion detection system to catch threats early.
Develop Response Procedures (Playbooks): Draft simple, step-by-step guides for different incident types—like phishing, ransomware, and data breaches—so staff know how to react.
Test Your Plan: Run tabletop exercises, simulate fake phishing campaigns, and verify you can restore critical data from backups.
Review & Update Regularly: Revisit your plan after exercises or significant business changes to ensure it’s always aligned with your operations and risk landscape.
Actionable Takeaways
Even the most well-crafted IRP won’t deliver results without regular upkeep, collaboration, and a focus on what truly matters to your business. Below are five actionable tipsto ensure your incident response efforts remain both pragmatic and effective—no matter the size of your organization.
Start Small: Focus on securing your most critical assets first.
Leverage Affordable Tools: Explore cloud-based backup and recovery solutions that scale with your needs.
Train Everyone: Educate employees about spotting suspicious emails, reporting potential breaches, and following best practices.
Form Key Partnerships: Identify trusted IT consultants, legal counsel, and public relations contacts before an incident occurs.
Schedule Routine Updates: Take time each quarter to refine and refresh your IRP.
Building an IRP doesn’t require a sprawling IT department or a hefty cybersecurity budget. By focusing on a few tactical initial measures—like defining who does what, implementing basic detection tools, and routinely testing your plan—you can drastically reduce the impact of a cyberattack. Start small, stay consistent, and remember that preparation goes a long way toward protecting your business’s reputation and bottom line.
My wife, Kelly, was a pediatric nurse, having worked in healthcare for over 30 years. I'm biased, but she always got high marks in her profession, from both her peers and from patients for whom she provided care. She provided a level of care that was absolutely critical to ensure patients receive consistent, high-quality treatment across all stages of care. The importance of documentation, communication and a continuity of care was imperative – children’s lives depended on it. But what does continuity of care look like outside the world of healthcare? In the realm of cybersecurity consulting, the principle of continuity is just as vital and plays a pivotal role in safeguarding organizations from evolving cyber threats.
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